LightwellAdvisory

About

Light, brought to the interior.

Lightwell is a boutique advisory for mental health practices — a partner for the operations, marketing, and leadership that sit behind the clinical work.

The name

A lightwell brings daylight to the rooms a window can't reach.

In a building, a lightwell is the open shaft architects cut down through the middle so that sunlight can fall all the way to the interior — the corridors and inner rooms that would otherwise sit in the dark. We chose the name on purpose.

The parts of a practice that keep an owner up at night tend to live in exactly those inner rooms: the billing, the credentialing, the hiring, the numbers no one has had the time to look at. Our whole job is to bring light there — steadily, and without drama.

There's a second meaning folded into it, too: a quiet nod to our founder, whose own name means "light."

What we believe

A few things we won't compromise on.

A partner, not a vendor

We join the way a good hire would — in the shared inbox, not emailing a report from the outside.

We do the work

Anyone can hand you a strategy. We stay for the part where it actually gets done.

Small on purpose

We take a few practices at a time, so each one gets a principal instead of an account manager.

Healthcare-native

We already speak payer, EHR, and credentialing, so you're not paying us to learn your world.

We'll tell you the truth

Including when you don't need us yet. A short honest answer beats a long engagement that shouldn't exist.

Misbah Aslam, founder of Lightwell Advisory
The founder

Built by someone who has run the back office.

Lightwell was founded by Misbah Aslam, a Wellesley graduate with a master's in health services administration who has spent her career in the business of medicine. She managed the emergency medicine division at Children's Mercy, one of the country's largest pediatric hospitals, and spent several years running the operations of a Bay Area neuropsychiatry practice as its practice manager and then business director.

That last chapter is where Lightwell began. Running a mental health practice from the inside, she saw how much of an owner's week vanishes into work that has nothing to do with patients: credentialing, billing, hiring, the numbers no one has time for. She also saw how little of the help on offer actually understands the field. Lightwell is the partner she wished those practices had.

— Misbah Aslam, MHSA · Founder

Let's talk

Tell us what's pulling you out of the room.

A short call, no pressure. If we can help, we'll say how. If you don't need us yet, we'll say that too.

Start a conversation

Raleigh, North Carolina · Working with practices remotely