Everything but the clinical work.
Four ways to bring Lightwell in. Most practices start wherever it hurts most, then grow the engagement from there.
You work directly with me. I take on a limited number of engagements, and when something sits outside my scope, I'll say so and help you find the right specialist.
Website & brand
Most practice sites are a brochure no one has touched since launch: a stock photo, a phone number, and a contact form that lands in an inbox nobody checks. I rebuild yours into something that quietly works for you.
What changesA prospective patient can find you, understand what you treat, trust you, and book, without three phone calls and a week of waiting.
What's included
- A calm, clear site that explains what you treat and who you help
- Copy written for patients, not for other clinicians
- Online booking or a real inquiry flow, wired to how your front desk actually works
- A look that matches the care you give
- Set up so you can keep it current without hiring a developer
Marketing strategy
Referrals from other clinicians are wonderful, right up until they slow down, move away, or retire. I build the parts that don't depend on any single relationship.
What changesA steadier flow of the right patients, coming from more than one place, so a quiet month isn't a crisis.
What's included
- Positioning: who you're for, and why you, in plain language
- The insurance directories and profiles patients actually search
- A referral approach that goes past coffee with the clinician down the hall
- Follow-up that turns an inquiry into a booked first appointment
- Honest, simple measurement of what's working
Fractional Chief of Staff
The role you didn't know you were missing: the person who owns the follow-through, so the practice doesn't run out of your head and your evenings.
What changesThe loose ends have an owner who isn't you. Things close. Deadlines stop sneaking up.
What's included
- Credentialing and payer enrollment, tracked and finished
- Hiring: job posts, screening, and onboarding that doesn't fall to you
- Vendors, software, and the small fires that eat a Tuesday
- Systems and simple SOPs so the practice runs the same whether or not you're there
- Month-end, renewals, and the deadlines that keep landing on your Sunday
Fractional COO
For when the practice is a business now: more than one clinician, real overhead, and decisions with zeros on the end of them. This is the deepest engagement I offer, and the one most owners grow into rather than start with.
You stop making the big calls alone at eleven at night. Someone who has sat on the other side of a payer negotiation, built a staffing model, and closed a month-end is in the room with you, and stays there.
What changesYou run the business on purpose, with someone who has done it before.
What's included
- Payer contracts and rates: what you're accepting, and what you should be
- Staffing model, org chart, and the hiring plan behind it
- The numbers: a P&L you understand and the few metrics that matter
- Growth calls: a second location, a new service line, and when to say no
- Quarterly planning, and a standing seat for the decisions that used to keep you up
- A steady hand when something breaks
A partner, not a project.
Fractional
Part of your team a few days a week, at a fraction of what the role costs to hire.
Month to month
Ninety days to prove it's working, then open-ended. No long contracts to sign.
Healthcare-native
I already speak payer, EHR, and credentialing. No ramp-up on your dime.
What this costs
Fractional means you pay for a slice of a senior operator rather than a full salary and benefits. Most practices begin with a scoped first month, then settle into a monthly rhythm at whichever level fits.
Ongoing partnership
Project work
Every practice is different, so these are starting points rather than a checkout page. The first conversation is free, and I'll scope something that fits what you actually need.
Not sure where you'd start?
Tell me what's on your plate and I'll point to the one thing that would help most, even if it isn't me.